Company Background & Nature of business:
*Sarpino's Pizzeria franchise in Puchong Malaysia*
The company nature of business is food services, Sarpinos provides fine dining for customers in their restaurants and delivery of their meals to a location chosen by its customers.
Specific environment:
Customers : The customers of the restaurant are the people that define the company's profit or loss, and its their main income. The customers taste and needs is the one that the company needs to fulfill.
Suppliers: The ingredient supplier that provides the company with the food ingredients to make it into a meal determine the cost of its meal prices.Demand from the supplier and the supplier supply of products also affects the prices of the meals.
Competitors: The competitors such as Pizza Hut, Dominos, Canadian pizza will affect the performance of the Sarpino's pizzeria in terms of sale. There are other restaurants that produce Italian dishes also that includes pizza such as Italianese restaurant and many other small restaurant that provides Italian dishes and pizzas.
Pressure groups: Share holders of the company can affect the decision making of the company, that also affects all the franchise when a decision is made in the main company.
General Environment:
Political/Legal: The government have specific laws on the cleanliness and other F&B regulations that must be met and approved by the government to operate a restaurant in the state.
Economic: Exchange, interest, inflation rate, disposable income affect the company the most in terms of economic, as Sarpino's Pizzeria has restaurants coverage range for more than 15 different countries, this causes ingredients prices to be different due to avability and supply in the country.
Sociocultural: In Malaysia, The important social distinction in the emergent national the culture is between Muslims and non-Muslims. Also, most of the people in Malaysia are Islamic. Sarpino's Pizzeria menu has to be change to halal to satisfied all the people in Malaysia so they can come and eat at Sarpino's Pizzeria. By doing this, It increase the number of potential customer to eat at Sarpino's Pizzeria.
Technological: Equipments for the franchise to store information has to be keep up with the main company technological advancement, so all the informational files such as accounting information will be compatibly.
